Arzum Small Domestic Appliances

Arzum Elektrikli Ev Aletleri Sanayi ve Ticaret A.S. is a company in the small domestic appliances sector, headquartered in Eyup, Istanbul. Known for the Arzum brand, it has shares traded on Borsa Istanbul under the ticker ARZUM; ARZUM stock is followed among trade and consumer durables-themed stocks.

The product range covers food preparation (blenders, mixers, food processors, choppers), beverage preparation (coffee and tea machines, kettles, Turkish coffee machines), cooking, vacuum cleaners, irons and steam cleaners, as well as personal care products such as hair dryers, styling tools, epilators and scales. OKKA is the sub-brand the company uses for its Turkish coffee machines. Sales run through retail channels and the company's own online store; spare parts and after-sales support are also provided.

In the small domestic appliance market, consumer spending, campaign periods, the cost of imported products and components, currency moves and intense price competition directly affect margins. A growing share for e-commerce can change distribution costs and channel structure. The ARZUM page on Lzzo.com offers the stock's historical prices, RSI and moving averages, and a comparison with similar stocks.