Adel Pens & Stationery

Adel Kalemcilik Ticaret ve Sanayi A.S. is a stationery manufacturer founded in 1969 in Kartal, Istanbul. The company strengthened its collaboration with Faber-Castell, the long-established German writing instruments brand, which dates back to its founding, through a partnership that began in 1995. It is now headquartered in Umraniye, Istanbul, and ADEL shares trade on Borsa Istanbul.

The product range is organized into three main groups: school, office and hobby. On the school side are pencils, colored pencils, pastels and watercolors, felt-tip pens, erasers, sharpeners, scissors, glue, drawing pads, pencil cases, backpacks and lunch bags. Office products include mechanical pencils, highlighters, markers and whiteboard markers, while the hobby group features graded graphite pencils and acrylic paints. Products are sold through distribution points and an online store.

For stationery manufacturers, seasonality is pronounced because sales concentrate around the start of the school year; the company also provides separate disclosure on the seasonality of its operations. The prices of raw materials such as wood, graphite and plastic, the exchange rate level, competition with imported products and receivable periods in the dealer channel are other topics investors follow.