Basic Attention

Basic Attention Token (BAT) is a digital advertising and rewards token designed around the Brave browser developed by Brave Software. Issued on Ethereum, BAT later became usable on other networks such as Solana. The project's starting point is to build a system that centres on the user's attention and privacy, as an alternative to the traditional advertising model in which user data is collected without permission.

Users who join the Brave Rewards program can earn BAT when they agree to view privacy-respecting ads that the browser selects through on-device matching. Advertisers pay for their campaigns in BAT; users can send the tokens they earn to content creators as tips or keep them in supported wallets. Brave's products such as search and the wallet are also part of the same ecosystem.

The BAT price may move with factors such as the size of Brave's user base, advertising demand, the regions and conditions in which participation in the rewards program is possible, and regulations on digital advertising and crypto assets. The BAT price shown on Lzzo.com is based on the BAT/USDT pair on Binance; it is converted into dollars at Coinbase Exchange's rate and tracked on the chart.