H & M Hennes & Mauritz AB (publ) (HM-B.ST) Stock Price

H&M is a fashion group that began in 1947 when the Swedish entrepreneur Erling Persson opened a womenswear store called Hennes in Västerås. According to its official history, Hennes later changed its name to Hennes & Mauritz and began offering men's and children's clothing; the company was listed on the Stockholm Stock Exchange in 1974, and its stores were rebranded with the abbreviation H&M.

The official page describes the founder's vision as making great fashion available and affordable to everyone. The company offers clothing, accessories, footwear, cosmetics, home textiles and homeware through the brands H&M (including H&M HOME, H&M Move and H&M Beauty), COS, Weekday (including Cheap Monday and Monki), & Other Stories, ARKET, Singular Society and Sellpy. Ventures such as Looper Textile Co. focus on building scalable solutions.

Those following H&M stock usually watch demand for clothing, the development of store and online sales channels, inventory and markdown levels, supply chain costs and currency effects. On the Lzzo.com H&M page, the price of the Stockholm-listed shares appears with its observation time, together with a price history chart and technical indicators.