Diageo plc

Diageo plc is a UK-based alcoholic beverages company. Its ordinary shares trade on the London Stock Exchange; the security trading on the New York Stock Exchange under the ticker DEO belongs to the company's American depositary receipt (ADR) program.

The company's portfolio covers spirits made up of whisky, vodka, tequila, gin, rum and liqueurs, as well as beer brands. Johnnie Walker and other Scotch whiskies, Smirnoff vodka, Don Julio and Casamigos tequila, Tanqueray gin, Captain Morgan rum and Baileys liqueur are among its well-known brands; on the beer side, Guinness stands out. Products are sold in North America, Europe, Asia-Pacific, Latin America and Africa through distributors, retailers, restaurants and bars. Its emphasis on premium and higher-end brands is the foundation of the company's strategy.

For spirits companies, demand and inventory levels in the US, consumers trading down to cheaper products, tariffs, tax and health regulation, and exchange rates are watched. The DEO page on Lzzo.com shows the ADR price in US dollars and allows conversion into Turkish lira, euros or pounds sterling; a historical chart, technical indicators, the data source and the time of the last update are also on the page.