AppLovin Corporation

AppLovin Corporation is a US advertising technology company offering software that helps app developers and advertisers manage digital ad campaigns. Its shares trade on Nasdaq under the ticker APP. In 2025 the company sold its apps business, which included its own mobile game studios, and focused entirely on advertising technology.

At the center of its products is the AI-powered AXON ad engine, which decides which ad to show to which user. Advertisers use AppDiscovery to try to win new users for their mobile apps, while app publishers auction their ad space across multiple ad networks through MAX. Adjust is an analytics tool that measures the impact of campaigns. The company is also trying to broaden its customer base by offering advertising services to non-gaming apps and e-commerce brands.

Those following AppLovin track the dependence of ad spending on the mobile gaming sector, progress in opening up to non-gaming advertisers, the privacy rules of mobile operating systems and regulatory reviews. The APP page on Lzzo.com offers the price in US dollars, its Turkish lira, euro and pound sterling equivalent on request, a historical price chart and technical indicators, together with the source of the data and the time of the last update.